Data protection declaration

The protection of your personal data during its collection, processing and use when you visit to our homepage is important to us.  In the following, we would like to inform you not only about the fact that we request and electronically store and process your personal data but also about the manner in which we do so.

Personal Information

Personal data is information about you. This includes such information as your name, address, telephone number and e-mail address, as well as such data as your location, your IP address and your bank details. When you use our website purely for information purposes, it is not necessary for you to disclose personal data. In certain cases, however, we need your e-mail address and/or your name and other details so that we can provide the desired information or, for example, answer a request for a seminar reservation.

Where disclosure of personal data is required, we will inform you accordingly. In addition, we will only store and process data that you provide to us voluntarily or automatically.

As a rule, only data which is required to provide the services is collected. Insofar as we ask you for further data, that is voluntary information. The processing of personal data takes place exclusively for the purpose of delivering the requested services and for the protection of our own legitimate business interests. 

Processing of your IP address by the web servers

For technical reasons, to avail of internet services you need to reveal your IP address. This is processed by the web servers that deliver these internet pages. The processing required for the delivery of our web pages is not carried out anonymously. Apart from when it is processed by the web servers, your IP address is stored and used exclusively in anonymous form.

The legal basis for such processing is Article 6(1)(a), and where applicable, in conjunction with (b) and (f) of the EU General Data Protection Regulation (GDPR). 

Purpose of personal data

We use the personal data provided by you to process your enquiries or (if you so desire) to send you our newsletter.

We use the data collected in the context of user tracking (see "Google Analytics" section) to optimise our website. The data collected for this purpose is anonymised before further processing and is stored permanently in this form.

To process your enquiries, we use the contact data provided by you. 

Restricted use

We collect, process and use the personal data provided online by you only for the purposes disclosed to you in each case. Your personal data is not be forwarded to third parties without your obligatory prior consent.

Personal data is only collected and transmitted to government institutions and authorities entitled to receive information in accordance with the relevant laws, or if we are obliged to do so by court order. Our employees and the service companies commissioned by us are bound to secrecy and to compliance with the provisions of the statutory data protection regulations. 

Encrypted or unencrypted transmission

All data entered by you is transmitted to us in encrypted form so that it is protected from inspection by third-parties. The same applies to the delivery of the pages by our servers to you: the contents displayed to you are also not visible to third-parties.

Nevertheless, please do not send us any medical data about persons (including yourself) or any other sensitive information via our website. 

Automatic collection, storage and processing of non-personal data

No personal or device-related data is collected on our server systems beyond the use of Google Analytics (see below). Logging by our web servers is turned off completely. 


For our newsletter, we need only your e-mail address so that we can send you the newsletter.

The information you provide when registering for the newsletter is used exclusively for sending the newsletter and for no other purpose. You may unsubscribe from our newsletter free of charge at any time with effect for the future. After you have unsubscribed, your data is deleted immediately.

The data which you enter into the registration form is transmitted to us in encrypted form so that it is protected from inspection by third-parties.

The newsletter, which is sent as an e-mail, contains references to graphics, which are downloaded from our servers when you open the newsletter in your e-mail program. On the basis of this download, we can tell if and when you opened the newsletter. The same applies to any clicks on links in newsletter e-mails. These too are processed by us.

We use this usage data to evaluate reader interest in the individual articles. If you want to prevent our being able to match usage data specifically to you, when you take out the newsletter subscription, you should use an e-mail address which does not allow any conclusions to be drawn about your person.

You will receive the newsletter on the basis of your having given consent pursuant to Article 6(1)(a) GDPR. We evaluate usage data on the basis of Article 6(1)(f) GDPR. We do not combine the information collected there with other personal data. 

Seminar enquiries/registration/requests for information about seminars

On our pages you can register for the seminars we offer and request further information about seminars. In the first step, we only need your contact data, especially your e-mail address.

The information which you provide in the course of a seminar enquiry/registration or information enquiry is used exclusively for this purpose. This especially includes establishing contact with you.

We delete this data after your request has been processed. Deletion may be prevented by legal retention obligations, however. This can be the case, for instance, if a seminar booking is made. In that event, we will keep your data until the legal retention obligations (e.g., under the Value Added Tax Act or the German Commercial Code) no longer apply.

The legal basis for such processing is Article 6(1)(b) GDPR.

The data which you enter on the form in this context is transmitted to us in encrypted form, so that it is protected from inspection by third-parties.

Social Media Widgets

The social media widgets used on our pages are configured to be data-protection friendly. Specifically, this means that when you merely access a page without actively clicking on one of the social media widgets, no data is transmitted to the respective social network.

Only if you actively click a given widget is the corresponding social network notified direct; it then receives information about the action clicked by you (e.g., "like" or "share"). No data is passed on by us. 

LinkedIn Analytics and LinkedIn Ads

Our website uses conversion tracking technology and retargeting from LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

LinkedIn stores and processes information about your user behaviour on our website. This technology allows personalised advertisements on LinkedIn to be served to visitors to this website.

Statistical evaluation of user behaviour enables us to improve our offering and make it more relevant to you, the user. Herein also lies our legitimate interest in having the data mentioned above data processed by the third party. The legal basis for this is Article 6(1)(f) GDPR.

LinkedIn uses cookies, i.e. small text files which are stored locally in the cache of the browser on your device for the purpose of generating usage analytics for our website.

In LinkedIn's privacy policy at you will find further information on data collection and use as well as on privacy protection options and rights. If you are logged on to LinkedIn, you can deactivate data collection at any time by clicking this link:

In addition, LinkedIn participates in and is certified under the Privacy Shield Agreement reached between the European Union and the United States.LinkedIn is thus committed to complying with the standards and regulations of European data protection legislation.More information can be found at

Google Remarketing

Our website uses the “Remarketing” or “Similar Target Groups” feature of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This feature is designed to help with the analysis of visitor behaviour and interests. Google uses cookies to analyse website usage, which forms the basis for creating interest-related advertisements. The cookies are used to record visits to the website and anonymous data on the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will see advertisements that are highly likely to include previously accessed product and information areas. Your data may also be transferred to the USA. The European Commission has issued an adequacy decision for data transfers to the USA. Processing is based on Article 6(1)(f) GDPR for the legitimate interest of targeting website visitors with advertising by placing personalised, interest-related advertisements for visitors to the provider’s website when they visit other websites in the Google Display Network.

For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Article 6(1)(f) GDPR. You can permanently deactivate the use of cookies by Google by downloading and installing the plug-in provided at, you can disable the use of cookies by third parties by going to the opt-out page of the Network Advertising Initiative at and implementing the opt-out information provided there.For more information about Google Remarketing and its privacy policy, please visit the following page:

Google Adwords Conversion Tracking

On our website, we use the “Google AdWords” online advertising program and, in this context, conversion tracking. Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad placed by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity period, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not expired, Google and we may recognise that you clicked on the ad and were directed to that page. Each Google AdWords customer receives a different cookie. As a result, there is no way that cookies can be tracked via AdWords customer websites. The information collected via the Conversion cookie is used to compile conversion statistics. In this regard, we learn about the total number of users who clicked on one of our ads and were directed to a page tagged with a conversion tracking tag. However, we do not receive information that personally identifies users. Processing is based on Article 6(1)(f) GDPR for the legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising.

For reasons arising from your particular situation, you have the right at any time under Article 6(1)(f) GDPR to object to this processing of your personal data .
For this purpose, you can prevent the storage of cookies by selecting the appropriate technical settings in your browser software.However, we would like to point out that in that event you might not be able to use all the features of this website to their full extent.You will then not be included in the conversion tracking statistics.You can also deactivate personalised advertising for you in the Google advertising settings.Instructions can be found at addition, you can deactivate the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative under and implementing the additional information on opting out mentioned there.
Further information and Google’s privacy policy can be found at

Google Maps

We use Google Maps functions on our website. Google Maps is a service operated by Google Inc, Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). If you visit one of our pages that contain Google Maps, a connection to Google servers is established while the page is loading. In addition to your IP address, the Google servers will then also know which of our pages you are currently visiting. In addition, other personal data, such as your location, may be transmitted to Google when such pages are accessed.

If you are logged into your Google account, Google can merge this information with your profile. We have no further knowledge about the transmitted data or what Google uses it for. You can find out more about this in Google's privacy policy.  


Our website uses plugins from YouTube LLC, headquartered in 901 Cherry Avenue, San Bruno, CA 94066, USA ("YouTube"). YouTube is a subsidiary of Google.

When you visit any of our pages containing a YouTube plugin, a connection to the YouTube servers is established while the page is loading. Your IP address is transmitted to the YouTube servers. The servers will then also know which of our pages you have visited.

If you are logged into your YouTube account, YouTube can link your personal profile with your visit to our pages and the videos you accessed. You can prevent this by logging out of your YouTube account.

For more information on how user data is used within the Alphabet/Google group, please see Google's privacy policy

Children and adolescents under 18 years of age

Persons under the age of 18 should not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children or adolescents, do not collect it and do not pass it on to third-parties. 


We have taken technical and organisational security measures to protect your personal data from loss, destruction, manipulation and unauthorised access. All employees and all third-parties involved in data processing are subject to data protection laws and obliged to handle personal data confidentially.

Where personal data is collected online and processed, the information is transmitted in encrypted form (via SSL/https) to prevent misuse of the data by third-parties. The security measures are continually updated in line with technological developments. 

Transfer of personal data to third-countries

With the exception of the above-mentioned transfers to Google in connection with the use of Google Maps and Google Analytics, we do not pass on any personal data to third-countries. All servers operated and used by us are located in Germany. 

Changes to data protection regulations

We reserve the right to change the security and data protection measures at any time, especially if this becomes necessary due to technical developments. In these cases, we may also adapt this data protection information accordingly. Therefore, please be sure to observe the latest version of this data protection declaration. 

Data controllers

Responsibility for processing rests with:


Georg-Wilhelm-Straße 187
21107 Hamburg

represented by board members Ulf Ch. Inzelmann, Peter Duschek and Anika Biehl,

who may be contacted at 

Your rights

You have the right to seek confirmation from us about whether or not we are processing personal data about you. If that proves to be the case, you have a right to access the personal data and further information. For further details, please see Article 15 GDPR.

You have the right to request us to rectify any inaccurate personal data concerning you without delay. Taking into account the purposes of the processing, you also have the right to have incomplete personal data completed, including by means of a supplementary statement.

You have the right to demand that we delete any personal data relating to you without delay. We are obliged to delete personal data immediately if the relevant requirements of Article 17 GDPR are met. For details, please refer to Article 17 GDPR.

In accordance with Article 18 GDPR, you have the right, under certain conditions, to require us to restrict ("block") processing.

You have the right to object at any time for reasons arising from your particular situation to the processing of personal data concerning you which is carried out by us on the basis of consent or a balance of interests; this also applies to profiling based on these provisions.

If you wish to exercise a right to which you are entitled, please contact us as the controller at the contact details below. You will make it easier for us to process your request if, together with this request, you provide proof of your identity so that we can match your request to a specific person affected. Naturally, we will use this proof only to process your enquiry. If you have any questions about this, please contact us.

If you do not wish Google Analytics to be used when you visit our website, you can object at any time to the collection and use of your IP address by Google Analytics with effect for the future. For more information, see

You can also wholly or partially prevent the use of the aforementioned third-party tools by fully deactivating the acceptance of cookies in your browser or by accepting only those cookies which originate from the website you are visiting. However, this may affect your ability to use our website. Alternatively, you can install a browser add-on which prevents the use of the above-mentioned third-party tools.

You have the right to complain about us to the data protection supervisory authority. This right exists in particular in the Member State of your place of residence, of work or of the place of suspected infringement if you consider that the processing of personal data concerning you is in violation of the GDPR. 

Data protection officer

We have engaged the services of an external data protection officer for the purpose of providing professional data protection. These services are provided by Mauß Datenschutz GmbH

For enquiries regarding data protection, please use the following contact options: 

Telephone: 040 / 999 99 52-0


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